Warning to Consumers - Scratch and Win Promotions Can Be Misleading

OTTAWA, October 7, 1999 — The Competition Bureau warns consumers to take some precautions before participating in direct mail promotions such as scratch and win cards that are sent directly to their homes. The cards ask recipients to call a 1-900 number after they uncover what appear to be cash prizes or winning symbols.

Before dialing the 1-900 numbers for prize claim instructions consumers should remember to:

• Take note of the cost associated with calling the 1-900 number, and be advised that the cost will appear on their telephone bills.
• Read the entire card carefully to determine how prize winners are selected. While the card may have a list of prizes with a list of winning symbols beside it, callers may find that the order in which the prizes are listed does not correspond to the order in which the winning symbols are listed.
• Give careful consideration to the number of prizes available and to the chances of winning each advertised prize.
• Determine whether the card offers alternative methods of participation. For example, is there a "no purchase" option allowing recipients to respond by mail.

The Competition Bureau examines complaints of suspected misleading representations. Consumers who believe they have been misled should contact the Bureau toll free at 1-800-348-5358.

For more information, please contact:
Julie Hébert
819-953-4257