A Canadian company sought a written opinion in April 2008 on whether a proposed promotional contest could raise concerns under the Competition Act. The company proposed to operate a promotional contest to promote the sale of a prepaid long distance phone card by selling prepaid phone cards and providing a purchaser an opportunity to enter a contest to win more prepaid minutes or cash prizes.

The Bureau reviewed the company’s promotional material and stated that the contest as proposed would not give the Commissioner grounds to commence an inquiry under section 74.06 of the Act.

In the Bureau's view, the contest would adequately disclose the number and approximate value of prizes, the area or areas to which they would relate, and any important information relating to the chances of winning, such as the odds of winning.

The Bureau provided a final resolution in May 2008.

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