Too good to be true: Don’t buy into fake online reviews

Competition Bureau focuses on fake online reviews during the third annual “2 Good 2 B True Day”

March 10, 2015 — Ottawa, ON — Competition Bureau

That enthusiastic review from a seemingly happy customer of your next online purchase simply glows with admiration. But it is designed to look real just long enough to take your credit information and run, before you can look closely enough to see that all you’re actually getting is disappointment.

The Competition Bureau and its Fraud Prevention Forum partners are joining together today to mark the third annual “2 Good 2 B True Day”, with a warning to consumers and businesses that overly positive or negative reviews can be nothing more than a confidence game: If it sounds too good to be true, then it probably is.

Bureau experts (@CompBureau) will host a Twitter Chat between 12:00 p.m. and 1:00 p.m. EDT today to help spread the word on how consumers and businesses can avoid becoming victim of online fraud. Join in the conversation by using #2G2BT. Ask questions and share your experiences. The Bureau and its partners will be using the hashtag today and throughout the month of March to share information on how to recognize, report and stop fraud.

Quote

“Social media is a major source of information for consumers seeking advice to guide their purchasing decisions, and a prime platform for fake online reviews. Don’t let scammers fool you into purchasing a product or service — be skeptical of online reviews and do your research. And most importantly, report fake online reviews to authorities so we can put a stop to them.”
John Pecman, Commissioner of Competition

Associated links

  • Visit the Fraud Prevention section of the Bureau’s website for more information on fighting fraud

FRAUD: Recognize ItReport It. Stop It.

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The Competition Bureau, as an independent law enforcement agency, ensures that Canadian businesses and consumers prosper in a competitive and innovative marketplace.

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