CB in brief

The Competition Bureau's month in review

October 2016
(Vol. 8, No. 10)


Annual Internet Sweep focusses on online reviews and endorsements

The Competition Bureau and international partners conducted their annual sweep of the internet last month with this year's target being online reviews and endorsements.

The sweep is aimed at identifying websites that may use online reviews or endorsements as part of their business model. Bureau follow‑up action may range from opening an investigation, to issuing a consumer alert, to sending a warning or information letter.

This year's focus follows the recent publication of the International Consumer Protection and Enforcement Network's (ICPEN) Online Reviews and Endorsement Guidelines for digital influencers, such as bloggers and tweeters, review administrators who are responsible to process consumer reviews online, and marketing professionals. The Guidelines outline the do's and don'ts of product reviews to ensure that consumers get reliable information when shopping on‑line.

It is a priority for the Bureau that Canadian consumers get the information they need to confidently take part in the burgeoning digital economy. Consumers who believe they have been misled by fake online reviews or deceptive endorsements should file a complaint with the Bureau or contact the Canadian Anti‑Fraud Centre.

Related information



CB in Brief is an electronic publication, distributed regularly to media and stakeholders to provide a snapshot of recent news and developments.

For enquiries or information, please contact Media relations.

The Competition Bureau, as an independent law enforcement agency, ensures that Canadian businesses and consumers prosper in a competitive and innovative marketplace.

Date modified: