In September 2004, the Competition Bureau launched a three-phase consultation process on the treatment of efficiencies under the Competition Act.
The notion of competition contributing to the efficiency of the Canadian economy has been a topic of discussion in legal, business and political circles for nearly 40 years.
In 1969, in one of a series of reports on Canada’s economic framework legislation, the Economic Council of Canada expressed concern that due to the small size of the domestic market, Canadian firms operated inefficiently, which affected the prosperity of all Canadians.
The Economic Council concluded that there might be situations in which a merger limits competition and yet still provides benefits to Canadians by promoting greater efficiency in the way products or services are provided. This opened the discussion as to whether, under Canadian law, a merger that appeared to be anti-competitive might be subject to an “efficiencies defence.”
From 1969 to the mid-1980s, a series of Government Bills were introduced to amend the Combines Investigation Act (the predecessor of the Competition Act) to, among other things, include consideration of efficiency gains in merger review. However, the language of these proposals differed in several important ways from the efficiencies defence that was included in the Competition Act in 1986.
The current Competition Act makes four references to efficiency:
In particular, section 96 allows the Competition Tribunal to authorize a merger that has brought about or is likely to bring about gains in efficiency that “will be greater than, and will offset, the effects of any prevention or lessening of competition” resulting from the merger. As such, an efficiencies defence has been available in Canada for 20 years.
The efficiencies defence has been very rarely invoked. To date, the Competition Tribunal has referred to efficiency in six merger cases, but has only given detailed consideration to the efficiencies defence in two: Canada (Director of Investigation and Research) v. Hillsdown Holdings (Canada) Ltd. and The Commissioner of Competition v. Superior Propane Inc. The latter is the only case in which the courts have interpreted section 96.
In the Superior Propane-ICG Propane case, the Competition Tribunal allowed the merger to proceed on the basis of efficiencies, despite the fact that it would substantially limit competition in many local markets across Canada, as well as the market for coordination services for national account customers. The Commissioner of Competition appealed the decision and the Federal Court of Appeal sent the case back to the Competition Tribunal for redetermination, finding that the Tribunal had made an error in law in its first decision. Following a further hearing, the Tribunal again found that the efficiency gains of the merger outweighed the anti-competitive effects and allowed the merger. The Commissioner appealed this decision, but the Federal Court of Appeal upheld the Tribunal's redetermination.
The case, which ran from 2000 to 2003, drew considerable interest in Canada’s economic and legal circles. A private member’s bill (C-249) was introduced in Parliament with the intent of changing the law regarding the efficiencies defence in response to the Superior Propane case.
Bill C-249 would have repealed the existing efficiencies defence in sub-section 96(1) in favour of an approach that would have made efficiency a factor in merger review to be considered along with the other factors set out in section 93. The Bill also included a “consumer benefit” requirement, with possible benefits including competitive prices and improved product choice.
Committees of both the House of Commons and Senate studied the Bill. One recurrent theme among the submissions to the committees was that the role of efficiencies under the Competition Act would benefit from broad public debate, particularly in light of the changes to Canada’s economy resulting from free trade, globalization and technology, among other things. This opportunity presented itself with the demise of Bill C-249 at the time of the federal election call in May 2004.
The Bureau drafted a consultation paper in the summer of 2004 and released it that September.
The paper had two parts. Part 1 reviewed the current treatment of efficiencies in Canada under the Competition Act, focussing on the Bureau’s enforcement practice, as outlined in the Merger Enforcement Guidelines, and on the Superior Propane case decisions. Part 1 also examined the legislative history of section 96 and looked at issues related to the burden of proof and other evidence requirements in efficiency cases. Part 1 concluded with a summary of the treatment of efficiencies in the United States, the European Union, the United Kingdom and Australia.
Part 2 set out five proposals that could serve as the basis for discussion on the treatment of efficiencies under the Competition Act:
The Bureau hired the Intersol Group to receive written submissions and to conduct consultations with stakeholders and other interested parties about the options.
Nearly three dozen written submissions were received from law firms, consumer and industry groups and foreign competition authorities. The written submissions covered the advantages and disadvantages of each option in considerable detail from a wide variety of perspectives, ranging from the effects on international trade to the importance of the stability of the law.
Some of the ideas that came up in the written submissions for each of the five options are listed below. A complete summary of the written submissions is available online, as are the written submissions themselves.
Supporters of maintaining the status quo identified a number of reasons why this option was preferable, including the following:
Opponents of the status quo identified a number of reasons for change, including the following:
Those in favour of an exception to the efficiencies defence for mergers that lead to monopolies gave a number of reasons for their support, including the following:
Opponents of the exception provided a number of reasons to reject this option, including the following:
Supporters of eliminating the efficiencies defence and simply assessing efficiency gains as a factor under section 93 noted a number of advantages of this option, including the following:
Opponents of the factor approach gave a number of reasons for rejecting this option, including the following:
Participants in the consultations were also asked to consider a factor approach with a consumer benefit requirement. Supporters of this option suggested that this would be in line with major trading partners’ practices and noted that Canada is the only major jurisdiction that does not have an approach to efficiency gains rooted in a consumer surplus standard.
Opponents of this option noted that focusing solely on consumers ignores efficiency generally, and dynamic efficiency in particular.
This option would allow the Competition Tribunal to state in its decisions that a successful efficiencies defence ultimately relies on a post-merger assessment of whether efficiency gains have in fact been generated. If the efficiency gains are significantly less than predicted, the merger case could be re-opened and the merger possibly dissolved.
Supporters of post-merger assessment were in favour of this idea for a number of reasons, including the following:
Opponents of the post-merger assessment option had a number of reasons for rejecting this proposal, including the following:
Respondents suggested that any changes in this area must ensure that the Competition Act facilitates rather than inhibits the kind of strategic alliances and innovative business arrangements that companies increasingly need to operate effectively in the global marketplace. In addition, respondents noted that if a new civil strategic alliance provision were enacted, it would make sense to make the treatment of efficiencies consistent with the merger provisions, since the analytical framework would be essentially the same.
As a follow-up to the written submissions, Intersol held a series of roundtable discussions in Vancouver, Toronto and Montréal in January 2005.
Participants were asked to discuss the options in the consultation paper, state their preferred option and answer specific questions about it. Some of the issues raised at these sessions are summarized below. A summary of the roundtables is available online.
Many participants supported maintaining the status quo. They suggested that the objective of the merger provisions is to allow mergers that will improve the economy for Canadians. The cost-analysis approach works best when it is used as a defence, which is the status quo. Supporters also noted that the status quo allows the efficiencies defence to operate as intended and, as a result, encourages the dynamic development of Canada’s economy. It was also suggested that the status quo be maintained until a detailed study examines what types of efficiency are relevant to competition policy, and what legislative framework offers the best policy and outcomes.
Opponents of the status quo expressed concern that the Bureau does not
currently consider efficiency gains when determining a substantial lessening of
competition. Language that specifically encourages the Bureau to consider
efficiency gains would be beneficial. It was also suggested that, in the
current situation, the rationale used in the Superior Propane case
creates uncertainty, and that the Bureau could provide more certainty by
specifically addressing how it will treat
efficiencies.
The creation of special provisions to deal with mergers to monopoly or near-monopoly did not garner much support. Participants argued that the existing law, properly applied, would make it very difficult for such a merger to proceed. They added that in cases in which monopolies are likely - such as natural monopolies - government intervention is inevitable. Some participants did worry, however, about local monopolies.
Participants also pointed out that consumers are not concerned about whether a monopoly is allowed to form, but rather how high prices will rise. Finally, concern was expressed that mergers to monopoly would be blocked even when consumers would actually benefit from the merger.
Reaction to the factor approach was mixed. Supporters of this option noted that the factor approach does the best job of balancing the various objectives of the Competition Act and would prevent situations in which efficiency could override other objectives. It was also noted that this approach would allow the Bureau to consider efficiency gains at the onset of merger review, which might allow competition concerns to be resolved faster, without litigation. Supporters of this approach emphasized that nearly every country other than Canada uses a factor approach.
Opponents of the factor approach noted that efficiency is important to the economy and is often the motivation behind mergers, and feared that the factor approach might relegate efficiency to a lesser role. It was also noted that this approach would allow the Bureau too much discretion, posing a great risk that certain efficiency gains would be excluded from consideration. Opponents also suggested that the factor approach creates significant problems in terms of case preparation. Merging parties would not analyze efficiency gains in the same way they would for a defence.
Participants made a number of suggestions for a hybrid approach that would combine a defence and a factor approach. Participants noted that the advantage of this type of approach was that it would preserve the redeeming features of a factor approach, while allowing a defence when most needed. However, participants expressed some concern about the difficulty of weighing efficiency against a substantial lessening of competition. It was suggested that the defence be maintained for the few times it would be needed, while finding a simple way to weigh efficiency as a factor in merger review.
Many participants saw post-merger assessments as an opportunity to collect valuable empirical data. These assessments could provide useful information on how to identify problems with efficiency projections.
However, there was also concern that the possible dissolution of a merger resulting from missed short-term targets would generate too much uncertainty. Re-opening mergers after the fact would be impractical, and could create a chill. Many mergers do not create all projected efficiency gains because these are very difficult to predict and demonstrate. It was also suggested that monitoring would pose an unreasonable burden on the Bureau.
The second phase began with a consultation with representatives from other jurisdictions, timed to coincide with a meeting of the Organisation for Economic Co-operation and Development in October 2004. Representatives from Australia, Canada, the European Union, Mexico, the United Kingdom and the United States attended. Additional written submissions were received from Germany, Japan, Norway, Sweden and South Africa.
The international representatives were asked to comment on, among other things, the types of efficiency they generally consider, whether the approach requires that efficiency bring benefits to consumers and the circumstances under which efficiency gains are allowed.
Some of the ideas that came out during the roundtable and in the written submissions are described below. An ex tensive summary of the roundtable is available online.
Overall, the foreign jurisdictions can be classified into three groups.
Participants expressed a common view about the challenge of considering efficiency in merger review. The types of efficiency considered and their measurement have a direct consequence on the complexity of the exercise. However, participants also indicated that flexibility is key for assessing the efficiency gains resulting from a merger. There is no seminal rule.
Participants also said that the onus of proving the efficiency claims falls on the merging parties.
Participants observed that efficiency gains resulting from a merger should be achieved over a limited time period. Taking a longer view would increase the difficulty to establish, with a certain degree of certainty, whether the gains would in fact be achieved. Participants recognized that certain types of efficiency gains would be easier to determine and verify than others.
With regard to post-merger reviews and monitoring merger outcomes, participants said that the constraints of post-merger reviews are mostly practical. For example, in cases in which anticipated efficiency gains are not realized as predicted and price increases occur, it may be difficult to recreate a competitive environment after the merger has been consummated. It may also raise issues of fairness and legal uncertainty for firms that have consolidated their activities.
Participants indicated that there are no express rules against merger to monopoly or near-monopoly in their jurisdictions. However, in practice, they indicated that it would be unlikely that a merger to monopoly would be allowed based on efficiency. Participants would primarily focus on remaining or likely remaining competition.
The third phase of the consultations centred around the work of an advisory panel on efficiencies that began meeting in March 2005 and submitted a report in August 2005.
The panel was asked to provide a broad overview of the general economic and business context in which the efficiencies defence and other provisions of the Competition Act operate in Canada. In particular, the panel was asked to consider the arguments that link the need for Canada’s approach to efficiency in merger review, to the nature of the Canadian economy. To this end, the panel considered how the economy and business environment have evolved since 1986.
In addition, since the economy has evolved differently in different sectors, the panel looked at whether these differences are relevant for the consideration of efficiency gains under the Act and looked at the relevance of the different types of efficiency in Canadian competition policy, in particular, dynamic efficiency. Dynamic efficiency is the effect of a merger on the introduction of new products, the development of more efficient productive processes, and the improvement of product quality and service. In particular, dynamic efficiency refers to the efficiency of the framework for decision making over time.
Panel members reviewed the literature on the treatment of efficiency gains in Canadian merger law, the results of the consultation process and the input from other jurisdictions, and conducted an independent economic analysis of the factors that influence efficiency in the economy.
The panel came to four main conclusions.
Despite significant changes to the Canadian economy in the last 35 years, Canada still faces a significant productivity problem, and public policy tools, including competition policy, should continue to be used to promote efficiency.
The specific concerns that led the Economic Council of Canada to advocate an efficiencies defence in 1969 may be less salient today, since the tariff barriers protecting Canadian manufacturers have come down significantly and the Canadian economy is one of the most open in the world. For the most part, Canada’s manufacturers are competitive and efficient, although there is evidence that Canadian manufacturing plants are smaller on average than their foreign counterparts. Nevertheless, given Canada’s productivity gap with the United States and other countries, Canadians should be concerned about manufacturers’ efficiency.
Of greater concern is the services sector, in which the productivity gap with the U.S. and most Organisation for Economic Co-operation and Development countries is larger. On average, Canadian service firms are not nearly as big, competitive or efficient as their American counterparts. In addition, a number of important service industries (e.g. banking, telecommunications and media) still operate in a protectionist environment due to foreign ownership restrictions, very much like manufacturing did in the 1960s.
Mergers can contribute to improvements in the efficiency of firms and the productivity of the Canadian economy; therefore, merger review should involve regular and explicit consideration of the efficiency gains generated by a merger.
Mergers and changes of control can contribute to significant gains in productivity. Because mergers have the potential to contribute to such gains, the panel stated that efficiency gains should be a regular and explicit consideration in merger review. The Competition Bureau (and the Tribunal) should consider any evidence submitted about efficiency gains as part of its assessment of the competitive effects of a merger - that is, when determining whether a merger substantially lessens or prevents competition. In particular, the Bureau should consider whether efficiency gains counter any of the merger’s negative effects on competition. This could occur, for example, when efficiency gains serve to increase rivalry in a market, prompt price decreases or create other consumer benefits, such as more innovative products. Both productive efficiency gains and dynamic efficiency gains should be considered in this analysis.
There may be rare circumstances in which competitive market forces have not resulted in firms’ optimal efficiency. From a public policy perspective, this could justify allowing a merger that substantially lessens or prevents competition to proceed on the basis that it would produce sufficient offsetting efficiency gains; however, the circumstances in which an efficiencies defence may apply, and the applicable standards, should be more clearly defined.
The panel was not satisfied with the current standard, resulting from the Superior Propane case, for weighing efficiency gains against anti-competitive effects. At present, the Competition Act is silent on the issue of the standard. The Federal Court of Appeal in the Superior Propane case endorsed a standard called “balancing weights” as one possible standard that would meet the Court’s requirements to weigh efficiency gains against effects, measured in light of all the purposes of section 1.1 of the Act. However, many view this standard as cumbersome and unpredictable. The panel agreed.
The panel recommended that Parliament define in clear terms the standard that any trade-off would have to meet, since this is fundamentally a policy question of who should benefit from the efficiency gains of an otherwise anti-competitive merger. Specifically, the issue of the standard bears on how the Competition Tribunal should take into account the negative impact of a lessening of competition on one segment of the Canadian population (i.e. customers) when assessing the benefits that efficiency gains may bestow on other segments.
An efficiencies defence should not be permitted in the case of a merger-to-monopoly.
While there may be circumstances in which allowing a merger to proceed based on an efficiency gains trade-off may contribute to a lasting improvement in efficiency, a merger-to-monopoly will generate its own inefficiency in the long run. Although this can be difficult to measure and parties may argue that inefficiency will not occur in their specific case, the eventual efficiency losses resulting from the absence of competitive pressure are likely to be significantly larger than any short-term gains in efficiency resulting from the greater scale or scope of the merged entities. The panel therefore suggested that a trade-off between efficiency gains and competitive pressures is acceptable, but not when competitive pressure is completely or almost completely eliminated.
The panel also set out in its conclusions other characteristics of the framework for treating efficiency gains.
Competition Tribunal oversight. Given the complexity of many of the issues around efficiency, the panel stated that a “sober second look” by an independent third party such as the Tribunal is well justified. The Tribunal’s review function would be even more important under the framework the panel proposed, since the Bureau would more regularly assess efficiency gains claims.
Accessibility. The efficiencies defence in section 96 has rarely been invoked or applied. One major reason for this is that parties must be willing to litigate the matter when they raise the defence. Since the panel recommended that parties should be able to bring their efficiency gains claims to the Bureau at the outset of a review, it also recommended that there should be no requirement that parties be willing to litigate when they do.
Predictability. Businesses and their advisors consider it critically important that they be able to predict with some degree of certainty the likely outcome of a Bureau merger review, which is not the case with the balancing weights standard adopted in the Superior Propane case. The panel recommended that the government introduce legislative measures to ensure predictability and that the Bureau publish clear administrative guidance on how it intends to approach efficiency in merger review.
Assessing dynamic efficiency. The federal and provincial governments have policies in place to promote innovation, and dynamic efficiency gains are a means to achieving this. However, merger-related claims for such gains are difficult to assess, even though some mergers in the past have yielded them. In part, this is due to the relatively long time frame over which such gains may appear. Thus, while competition policy should recognize dynamic efficiency claims, measurement problems preclude such claims being given special weight or time frames in merger reviews. The current Canadian practice of doing a qualitative assessment of claims of dynamic efficiency is appropriate and consistent with international practice.
The Bureau is taking into consideration all of the information it gathered during the three-phase consultation process in determining next steps in the area of the treatment of efficiency gains under the Competition Act. It has become clear that, among other things, further consideration of dynamic efficiency is warranted.