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Agreement between Walking Smoke Distribution Inc. ("WSDI") - and - The Commissioner of Competition ("Commissioner")

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WHEREAS the Commissioner is responsible for the administration and enforcement of the
Competition Act, R.S.C. 1985, c. C-34 (the "Act"), and has commenced an Inquiry pursuant to s. 10
of the Act in regard to cigarettes and other tobacco products ("Tobacco Products") for sale to the
public, described as "light" and "mild" and variants thereof, such as, but not limited to, "extra light",
"ultra light", "extra mild" and "ultra mild" ("L/M Descriptors") in Canada;

AND WHEREAS WSDI is engaged in Canada in the manufacture and/or distribution of Tobacco
Products bearing L/M Descriptors;

THE PARTIES HEREBY AGREE AS FOLLOWS:

  1. Application of this Agreement

    1.1 The provisions of this Agreement are subject to the definitions set forth in Appendix "A."

    1.2 Nothing in this Agreement is intended to modify WSDI's obligations under the Tobacco Act.

  2. Cessation of Use of the L/M Descriptors

    2.1 As of December 31, 2007, WSDI will cease using L/M Descriptors on it's Tobacco Products
    and packaging. A list of WSDI's Brand Names covered by this Agreement are contained in
    Appendix "B".

  3. Sale of Existing Stock

    3.1 Any Tobacco Products bearing L/M Descriptors may be sold or distributed in Canada by
    WSDI, provided they were manufactured and packaged prior to December 31, 2007.

  4. Other Manufacturers and Distributors

    4.1 The Commissioner shall use reasonable best efforts to obtain from other manufacturers
    and/or distributors in Canada of Tobacco Products, comparable commitments to
    discontinue their use of L/M Descriptors not later than December, 2007.

  5. General

    5.1 This Agreement is entered into without any admission of liability on the part of WSDI,
    and it does not constitute a finding of fact or law on any issue as against WSDI.

    5.2 This Agreement is entered into by WSDI solely for the purpose of voluntarily
    cooperating with a request by the Commissioner to discontinue the use of L/M
    Descriptors and in anticipation of regulatory changes under the Tobacco Act.

    5.3 This Agreement shall be governed by and interpreted in accordance with the laws of the
    Province of Ontario and the laws of Canada applicable therein.

    5.4 This Agreement may be executed in counterpart and by facsimile and each such
    counterpart shall constitute an original and all of which taken together shall constitute one
    and the same instrument, dated as of the date set forth below.

  6. Modification or Default

    6.1 If WSDI believes that some modification of this Agreement is justified due to changed
    circumstances, WSDI and the Commissioner agree to engage in good faith efforts to
    resolve the matter.

    6.2 In the event of any dispute between the Parties as to the interpretation or application of
    this Agreement, including a dispute as to whether there has been a default in the
    performance of any of the obligations in this Agreement, the Parties agree to first engage
    in good faith efforts to resolve such dispute, before taking any other steps to resolve the
    dispute. In the event that WSDI does not cease use of the L/M descriptors in accordance
    with clause 2.1 of this Agreement, the Commissioner may deliver a notice of default to
    WSDI. WSDI shall have 30 days to remedy any default. If the default has not been
    remedied during such 30 day period the Commissioner may, following the expiry of the
    30 day period, file this Agreement with the Competition Tribunal for registration as a
    Consent Agreement between the Commissioner and WSDI, pursuant to s.74.12 of the
    Act. WSDI irrevocably consents to the registration of this Agreement as a Consent
    Agreement in such case and to the filing of the signed consent form which is attached as
    Appendix "C."

  7. Term of this Agreement

    7.1 This Agreement shall remain in force from the date of its signing until such time as
    regulations pursuant to the Tobacco Act come into force prohibiting the use of L/M
    Descriptors in regard to Tobacco Products, and/or their packaging, whereupon this
    Agreement will terminate automatically.

  8. Notice

    8.1 Any notice required to be given pursuant to any terms of this Agreement is valid if given
    by facsimile transmission or registered mail to:

    1. The Commissioner:
      Sheridan Scott
      Commissioner of Competition
      Competition Bureau Canada
      Place du Portage, Phase I,
      50 Victoria Street
      Gatineau, Quebec KlA 0C9

      Telephone: 819-997-5300
      Facsimile: 819-953-5013

      With copies to:

      Jim Marshall
      Senior Counsel
      Competition Law Division
      Justice Canada
      Place du Portage, Phase I,
      50 Victoria Street
      Gatineau, Quebec KIA 0C9

      Telephone: 819-997-2834
      Facsimile: 819-953-9267

    2. WSDI:
      Peter Dorion
      Executive Director
      Walking Smoke Distribution Inc.
      Asimakaniseekan Askiy Reserve # 102A
      # 122-335 Packarn Avenue
      Saskatoon, Saskatchewan
      S7N 4S1

      Telephone: 306-384-5556
      Facsimile: 306-384-5552

Dated at Gatineau, Quebec, this 25th day of April, 2007

_____________________________________
Sheridan Scott
Commissioner of Competition

Dated at Saskatoon, Saskatchewan, this 13th day of April, 2007.

_____________________________________
Peter Dorion
Executive Director
Walking Smoke Distribution Inc.

Appendix "A"

Definitions

In accordance with Clause 1.1 of this Agreement, the following definitions shall apply:

A. "Agreement" means this Agreement as entered into by WSDI and the Commissioner;

B. "Brand Name" means word(s) used by WSDI to identify its products to consumers and
includes, but is not limited to, trademark names of cigarettes and any words forming part of

such trademark names;

C. "Commissioner" means the Commissioner of Competition, appointed pursuant to section 7
of the Act, and authorized representatives of the Commissioner;

D. "L/M Descriptors" means the words "light" and "mild", and combinations and variants
thereof such as, but not limited to, "extra light," "ultra light," "extra mild" and "ultra mild"
as descriptors on cigarette packages or elsewhere;

E. "Parties" means the Commissioner and WSDI;

F. "Tobacco Products" means cigarettes, tobacco sticks and fine cut tobacco currently
distributed by WSDI;

G. "WSDI" means Walking Smoke Distribution Inc., a company incorporated under the laws
of Canada;

 

Appendix "B"

WSDI Brand Names

In accordance with Clause 2.1 of this Agreement, the following WSDI Brand Names are covered by this Agreement:

Cigarette Products
Pihtwātān Light

Appendix "C"

Consent Form

To: The Competition Tribunal

1. The Commissioner of Competition and Walking Smoke Distribution Inc. ("WSDI") consent
to the filing of an Agreement dated ; April 13th, 2007, with the Competition Tribunal
for immediate registration as a consent agreement between the Commissioner of Competition
and WSDI pursuant to s. 74.12 of the Competition Act.

2. The name and address of the persons in respect of whom the consent agreement is made are:

Commissioner of Competition
50 Victoria Street
Gatineau, Quebec
KIA 0C9

Walking Smoke Distribution Inc.
Asimakaniseekan Askiy Reserve # 102A
# 122-335 Packam Avenue
Saskatoon, Saskatchewan
S7N 4S1

Per:____________________________
Shehdan Scott
Commissioner of Competition

Per:____________________________
Peter Dorion
Executive Director
Walking Smoke Distribution Inc.