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Advertising dos and don’ts



Saving claims


Performance claims

Warranties and guarantees

Telemarketing activities

When engaging in telemarketing activities, ensure you disclose all of the following:

Your sales team

Since businesses can be held responsible for information presented by their employees, it is important to ensure that your sales team is familiar with these dos and don’ts.

Remember, no one actually needs to be deceived or misled for a court to find that a marketing practice is misleading.

Further reading

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