Misleading advertising and labelling

The misleading advertising and labelling provisions enforced by the Competition Bureau prohibit making any deceptive representations for the purpose of promoting a product or a business interest, and encourage the provision of sufficient information to allow consumers to make informed choices.

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Please use the following form to notify the Competition Bureau if you believe that a company or an individual has contravened the Competition Act, the Consumer Packaging and Labelling Act, the Textile Labelling Act, or the Precious Metals Marking Act.

Services and information

False or misleading representations

Dishonest statements on the price, value or quality of a product or service.

False or misleading ordinary selling price representations

When regular prices are inflated to offer the illusion of a better deal.

Performance representations not based on adequate and proper tests

Misleading claims regarding a product’s life, efficacy or performance.

Sale above advertised price

Knowingly selling or renting a product at a price higher than advertised.

Scanner price accuracy code

When the scanned price of an item is higher than the displayed price.

Bait and switch selling

A product advertised at a bargain price but not available for sale in reasonable quantities.

Double ticketing

Supplying a product that exceeds the lowest of two or more displayed prices.

Promotional contests

Failure to disclose number and value of prizes and other important information, such as odds of winning.

Misleading warranties and guarantees

False guarantees or promises to replace, maintain or repair an item.

Untrue, misleading or unauthorized use of tests and testimonials

Fake reviews, tests and testimonials.

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Labelling

Basic standards set by the Consumer Packaging and Labelling Act, Precious Metals Marking Act and Textile Labelling Act.

Consumer Packaging and Labelling Act

Regulatory statute for the accurate and meaningful labelling of prepackaged consumer products.

Textile Labelling Act

Regulatory statute for the accurate and meaningful labelling of consumer textile articles.

Precious Metals Marking Act

Regulatory statute for the description and marking of articles made with gold, silver, platinum or palladium.

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