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Compliance Bootcamp Lesson #1

Part 2: Test your knowledge on how to spot and avoid deceptive marketing

Question 1:

Answering yes to the following question(s) should prompt you to review your promotional content:


Question 2:

You have found an influential person in your industry who has 100,000 followers on Instagram. This influencer is willing to promote your products in exchange for freebies. What should you do?


Question 3:

Which of these elements of your promotional materials could be considered deceptive if it gives a general impression that is false or misleading?


Question 4:

Which of the following representations are exempt from the law?


Question 5:

When promoting your commercial product or service, it is good practice to:


Question 6:

True or False: The Competition Bureau may pursue deceptive marketing practices as a civil or criminal matter.


Question 7:

True or False: If your marketing content creates a false or misleading general impression, but none of your customers have ever complained, you’re in the clear.


Question 8:

True or False: If you promote a product online where a service fee is attached, you must include the fee in the advertised price.


Question 9:

When you promote a product or service that has a potential benefit, such as improving your customers’ health or helping them lose weight, you can make broad claims about the performance or efficacy of this product or service if:


Question 10:

When promoting a sale on your product or service, it is important to:


Question 11:

Scenario:

Imagine you work as a marketer for a marketing firm that works with businesses to help them promote their products. The company you are currently working with wants you to find a whole bunch of social media ambassadors to promote their new branded product line. The company would like to pay each ambassador on commission based on the number of resulting sales coming from their social media page. Who is responsible for ensuring compliance with the law?

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