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Ensuring truth in advertising

We promote truth in advertising by discouraging deceptive business practices and empowering consumers to make informed choices.


Services and information

Mass marketing fraud

Use of mass communication media such as the telephone, mail and the Internet to commit fraud.

Misleading advertising and labelling

Deceptive marketing practices like get-rich-quick schemes, bait and switch selling, and misleading warranties are prohibited under the law.

Multi-level marketing and pyramid selling

Draw the line between a legal multi-level marketing business and an illegal pyramid scheme.

How is the law enforced?

Criteria for criminal versus civil prosecution, court orders and other enforcement measures.

Enforcement partnerships

Relationships with international and domestic agencies.

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