Compliance Bootcamp

Part 1: Video

Learn how to spot and avoid deceptive marketing by watching this video

 

Part 2: Quiz

Test your knowledge on how to spot and avoid deceptive marketing by completing this quiz

Part 3: Bonus resources

• How to avoid deceptive marketing and possible penalties
• Little Black Book of Scams (2^nd edition)
• Disclaimer use

• Deceptive Marketing Digests

  • The Deceptive Marketing Practices Digest — Volume 1
  • The Deceptive Marketing Practices Digest — Volume 2
  • The Deceptive Marketing Practices Digest — Volume 3
  • The Deceptive Marketing Practices Digest — Volume 4
  • The Deceptive Marketing Practices Digest — Volume 5
• General impression assessment of your marketing

  • The general impression test
  • Non-disclosure of relevant and important info
  • Use of illustrations
• Performance claims

  • Performance Representations not Based on Adequate and Proper Tests
  • Substantiating performance claims — Standing the test of time for over 75 years
  • Weight loss products: The Competition Bureau's take on an age-old issue
  • Environmental Claims: A Guide for Industry and Advertisers
• Influencers and online reviews

  • Influencer marketing and the Competition Act
  • Online reviews
• Pricing rules

  • Taking the risk out of savings claims
  • Changing the status quo for car rental pricing practices: ensuring that the prices you see are the prices you pay
  • Price Representations
  • Ordinary Price Claims